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Our Expertise

Brainpool in Multiple Dimensions

The Brainpool's framework is based upon six planes of thought. Each plane represents a key component of the project and significantly impacts the project's cost, timetable and ultimate success. These components are the elemental foundation of a successful interactive project and overall Internet marketing strategy.

The Users
The user defines the solution. If a solution does not engage its audience and, above all, satisfy the users' needs, it does not meet its primary objective. ALIGMA works with our clients to first create user profiles and then assess users' needs based on these profiles. The user profile impacts all other planes of the Brainpool as it relates to usability.

The Technology
Technology is a fundamental building block of every digital media solution. Any of hundreds of standards, applications and protocols can be utilized to create a solution, each having its own benefits and drawbacks. ALIGMA's technology strategy consultants work with our clients to determine the best technologies for each project, assuring that all databases, middleware, hosting environments and presentation layers are compatible, scalable and dependable.

The Information
The efficient and accurate delivery of information is an integral component of a digital media solution. As part of the Brainpool, ALIGMA's Information Architects develop an information connectivity plan that encompasses all information interfaces between human and computer-based clients, along with content requirements and descriptions.

The Creativity
Creativity is the most valuable asset to any solution. Creative ideas propel radical change and can produce radical results. The ALIGMA creative team works with our clients to develop new solutions to old problems. Together we generate a variety of approaches and choose the one that best achieves the project's objectives.

The ROI (Return on Investment)
Qualitative and quantitative return on investment goals must be worked out and documented prior to project development. If a solution does not ultimately yield a return on your investment, we have not succeeded.

The Evolution
Interactive media solutions change constantly. Solutions require maintenance, upgrades and patches. Creative concepts wear over time and your competition continuously adopts new approaches. ALIGMA assists clients in determining a projected evolution path and maps out the resources that will be required over time.

The Predictable Success
The process of creating a Brainpool allows our client partners to objectively assess a project and quantify the strategies and goals behind the initiative. The resulting documentation provides a logical long-term plan tailored to meet your business objectives and designed to facilitate your company's success in a highly competitive landscape.
Innovate Web Solutions
Why is Web 2.0 venture capital increasing, but real success is still hard to find? The space flight industries are a good example to see that investing only in technique is rarely a profitable business on its own. Its allways required to have ideas that can be used by the public and generates a ROI. Concepts including mutual benefit are the Holy Grail of online business investments. The ACDC whitepaper Planning for Success: Levitated Project, Concept & Investment Opportunities for Business Angels.
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October 2008
ALIGMA in Saudi Arabia

Since October 2008 ALIGMA is involved in a futurewised project in Jeddah. The projects main target is the development of a online marketing agency capable to act nationwide. Targeted clients are the Top 100 Sudi Arabien Companies.

März 2009
Realignment of ALIGMAs array of products

The rezession conditions new product alignments also in the IT & Marketing branch. The optimization of existing marketing channels is important. More important we consider the development of new marketing channels. Certainly online as usual for ALIGMA. Untill the end of summer 2009 the realignment shall be completed


Internet Marketing Blog
Who does not advertise in crysis Want survive!

In this Recession, the only solution to the threats facing us is to take immediate steps to attract new customers, keep those customers and improve our Marketing, sales and online strategies.
Businesses who don't make Marketing and Internet Marketing a priority in the weeks and months ahead will struggle and many will fail. Please don't be one of them. Statistics show that 99% of people who visit a typical website, leave that site without buying anything or making any contact with the business. In this economic climate, having an ineffective website is a recipe for financial disaster. Not to have any website is more worst than that!

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