• Brainpool
• Brainpool Dimensions
• Adding Value
• Sparking Ideas

Brainpool in Multiple Dimensions

The Brainpool's framework is based upon six planes of thought. Each plane represents a key component of the project and significantly impacts the project's cost, timetable and ultimate success. These components are the elemental foundation of a successful interactive project and overall Internet marketing strategy.

The Users
The user defines the solution. If a solution does not engage its audience and, above all, satisfy the users' needs, it does not meet its primary objective. ALIGMA works with our clients to first create user profiles and then assess users' needs based on these profiles. The user profile impacts all other planes of the Brainpool as it relates to usability.

The Technology
Technology is a fundamental building block of every digital media solution. Any of hundreds of standards, applications and protocols can be utilized to create a solution, each having its own benefits and drawbacks. ALIGMA's technology strategy consultants work with our clients to determine the best technologies for each project, assuring that all databases, middleware, hosting environments and presentation layers are compatible, scalable and dependable.

The Information
The efficient and accurate delivery of information is an integral component of a digital media solution. As part of the Brainpool, ALIGMA's Information Architects develop an information connectivity plan that encompasses all information interfaces between human and computer-based clients, along with content requirements and descriptions.

The Creativity
Creativity is the most valuable asset to any solution. Creative ideas propel radical change and can produce radical results. The ALIGMA creative team works with our clients to develop new solutions to old problems. Together we generate a variety of approaches and choose the one that best achieves the project's objectives.

The ROI (Return on Investment)
Qualitative and quantitative return on investment goals must be worked out and documented prior to project development. If a solution does not ultimately yield a return on your investment, we have not succeeded.

The Evolution
Interactive media solutions change constantly. Solutions require maintenance, upgrades and patches. Creative concepts wear over time and your competition continuously adopts new approaches. ALIGMA assists clients in determining a projected evolution path and maps out the resources that will be required over time.

The Predictable Success
The process of creating a Brainpool allows our client partners to objectively assess a project and quantify the strategies and goals behind the initiative. The resulting documentation provides a logical long-term plan tailored to meet your business objectives and designed to facilitate your company's success in a highly competitive landscape.