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Our Expertise

Gain Visibility

Search Engines have become the number one tool for Internet users seeking information online. Holding a top position on today‚Äôs search engines directly equates to more awareness, leads and revenue for your business.  Search Engine Marketing (SEM) is a set of marketing methods designed to increase the visibility of a Web site in search engine results pages (SERPS). ALIGMA offers a diverse array of finely tuned performance programs to obtain the search engine results you need.

 

Search Engine Optimization (SEO)
The prupose of this programme is to obtain a top rank on search engines through organic optimization.  Search engines use programs called "spiders" that scan the Web and use complex algorithms to determine where your Web site should rank when a user types in a particular search term.  Rather than paying for each click, as with Search Engine Advertising (below), Search Engine Optimization employs specialized strategies designed to ensure your Web site is returned for the keyword terms relevant to your business.

Paid Search Marketing (PPC)
Search engine advertising uses Paid Inclusion and Pay-Per-Click (PPC) advertising campaigns.  Unlike fixed cost advertising models typically seen with other online media, PPC only charges your business when a user clicks your ad and visits your Web site.  While this may seem simple, when done correctly, buying search engine advertising can become a detailed and analytical process. 

Video & Audio Search
The Internet is quickly becoming a melting pot of audio, video and multimedia files, as well as the more traditional text.  ALIGMA assists organizations in leveraging these mediums to maximize your exposure across specialized media search engines that are frequented by key demographics, such as Google Video and Apple's iTunes.

Innovate Web Solutions
Why is Web 2.0 venture capital increasing, but real success is still hard to find? The space flight industries are a good example to see that investing only in technique is rarely a profitable business on its own. Its allways required to have ideas that can be used by the public and generates a ROI. Concepts including mutual benefit are the Holy Grail of online business investments. The ACDC whitepaper Planning for Success: Levitated Project, Concept & Investment Opportunities for Business Angels.
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News

October 2008
ALIGMA in Saudi Arabia

Since October 2008 ALIGMA is involved in a futurewised project in Jeddah. The projects main target is the development of a online marketing agency capable to act nationwide. Targeted clients are the Top 100 Sudi Arabien Companies.


März 2009
Realignment of ALIGMAs array of products

The rezession conditions new product alignments also in the IT & Marketing branch. The optimization of existing marketing channels is important. More important we consider the development of new marketing channels. Certainly online as usual for ALIGMA. Untill the end of summer 2009 the realignment shall be completed
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Internet Marketing Blog
Who does not advertise in crysis Want survive!

In this Recession, the only solution to the threats facing us is to take immediate steps to attract new customers, keep those customers and improve our Marketing, sales and online strategies.
Businesses who don't make Marketing and Internet Marketing a priority in the weeks and months ahead will struggle and many will fail. Please don't be one of them. Statistics show that 99% of people who visit a typical website, leave that site without buying anything or making any contact with the business. In this economic climate, having an ineffective website is a recipe for financial disaster. Not to have any website is more worst than that!


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