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Our Expertise

Website Usability

Website Usability Consulting and Testing Services

What Is Website Usability?
Website Usability is about the user experience on the Web and how to improve it via careful, well thought out design. It is essential especially for frequent users and customers in the internet to have a user-friendly, not time-consuming design. Attention has to be paid to the fact that surfers use different means to access the Internet. There is no "single user profile" that can serve as representative of an online population expected to reach 945 million this year.

What Are The Benefits Of Website Usability?
Web sites that are easy to use increase your customer's satisfaction and allow you to keep their business. By minimizing user frustration and decreasing the time needed to execute buying decisions on your ecommerce site, a high usability site often translates to increased sales.

Usability and the user experience
Usability is about giving control of the user experience back to the users instead of the Web designers. People surfing the Web use different operating systems (Windows, Linux, etc.), Web browsers (IE, Netscape, Firefox etc.). They have screen resolutions ranging from as little as 640X480 to 1280X1024 and even bigger.
"Fonts appear 18% smaller on a Mac compared to a PC".
All these factors contribute to differences in the user experience for each visitor of your Web site. We design Web sites that are compatible with all the major operating systems, Internet browsers and screen resolutions. This helps achieve the highest level of usability for your Web site and the least amount of frustration for your site visitors.

Usability And E-commerce
Usability and e-commerce are inseparable.
A June 2003 Genex report states that 65 percent of U.S. Internet users surveyed won't patronize a poorly designed site - even that of a favorite brand" and "...nearly 30 percent stop buying from their favorite offline store if their online experience is poor" !!! The latter fact confirms that many users count on a company's Web site for after sales support and that a Web site that has low usability equates to poor customer service.
A confusing site design is frustrating to users and often causes them to abandon online purchases. In 2001 alone, slow-loading pages and poor usability caused online consumers to abandon up to 50% of online transactions, or $25 billion worth of purchases.
Innovate Web Solutions
Why is Web 2.0 venture capital increasing, but real success is still hard to find? The space flight industries are a good example to see that investing only in technique is rarely a profitable business on its own. Its allways required to have ideas that can be used by the public and generates a ROI. Concepts including mutual benefit are the Holy Grail of online business investments. The ACDC whitepaper Planning for Success: Levitated Project, Concept & Investment Opportunities for Business Angels.
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October 2008
ALIGMA in Saudi Arabia

Since October 2008 ALIGMA is involved in a futurewised project in Jeddah. The projects main target is the development of a online marketing agency capable to act nationwide. Targeted clients are the Top 100 Sudi Arabien Companies.

März 2009
Realignment of ALIGMAs array of products

The rezession conditions new product alignments also in the IT & Marketing branch. The optimization of existing marketing channels is important. More important we consider the development of new marketing channels. Certainly online as usual for ALIGMA. Untill the end of summer 2009 the realignment shall be completed


Internet Marketing Blog
Who does not advertise in crysis Want survive!

In this Recession, the only solution to the threats facing us is to take immediate steps to attract new customers, keep those customers and improve our Marketing, sales and online strategies.
Businesses who don't make Marketing and Internet Marketing a priority in the weeks and months ahead will struggle and many will fail. Please don't be one of them. Statistics show that 99% of people who visit a typical website, leave that site without buying anything or making any contact with the business. In this economic climate, having an ineffective website is a recipe for financial disaster. Not to have any website is more worst than that!

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