• What we can do
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• Analysis
• What we can do for you

What we can do

Traffic Generation

Your Web site is a funnel. Generally speaking the more users that enter at the top of the funnel, the more users reach the bottom of the funnel creating conversions. ALIGMA offers a variety of solutions designed to generate qualified traffic to your site and deliver the return on the investment you’ve made in creating an online experience.

Managed Email Communications (MEC)

Effective messaging is critical for any organization. Now more than ever, e-mail is playing the central role in modern communication strategies. ALIGMA provides significant experience and expertise in the areas of strategy, best practices, creative services and technology to create predictable success prior to sending your first e-mail. E-mail software delivers e-mail; ALIGMA’s Managed Email Communications delivers success.

eWareness

Until recently, dissemination of information was controlled largely by mass media. Savvy companies were able to control newspapers, radio and television with the right combination of public relations and marketing.

Times have changed dramatically. The advent of the Internet has fundamentally transformed the way in which information is created, distributed and consumed. The costs of publishing have fallen to zero, allowing anyone with a computer and an Internet connection to freely communicate with the world with a few clicks of a mouse. From industry niche Web sites to personal blogs, the balance of power has shifted from mass media to the masses. Bloggers, podcasters and end users control the future of your brand.

Conversion

When it comes to Interactive Solutions it's all about conversion. Conversion can be anything from the comprehension of information to the sale of a product and everything in between. At ALIGMA we continually strive to increase the conversion of the solutions we deploy for our client partners. We do so by applying a variety of methodologies and technologies that allow us to make measurable improvements to conversion while enhancing the customer experience.

Loyalty

Many companies recognize that acquiring the most expensive stakeholder is the one who they haven’t yet met, and the most valuable stakeholder is the one who they have interacted with in the past. Yet, marketers invest millions in acquiring new stakeholders and exponentially less maintaining their existing relationships.

ALIGMA assists our clients in developing loyalty programs designed to grow existing relationships and foster a positive experience for the stakeholder. Through communication, interaction and incentives our team can help you to increase the lifetime value of customers, media contacts, vendors and employees.

eLearning

Many organizations understand the value of eLearning; however, those same organizations often face difficulties in implementing effective eLearning programs. There are a number of hurdles that must be crossed before organizations can enjoy the benefits of eLearning. Some common challenges include:

Audience Analysis
Limitations of time, technology and knowledge need to be taken into account in order to design effective eLearning solutions for specific audiences and their unique learning styles.

Instructional Design
It is one thing to set a goal for a learning module, it is completely another to have the competence and skill to design one that will accomplish that goal. You must take into account cognitive, emotional and social perspectives to design a module that not only teaches, but also actively engages the learner and facilitates deeper understanding and retention.

Learning Management
Systems must be put in place for your organization to effectively disseminate the courses to your intended audience. We will help you measure utilization, scoring, and organizational improvement through a clear blueprint of the computer systems, software engines, and the human resources necessary for success. These components should be designed long before the first course is authored.

In addition to helping our client partners solve these common challenges, ALIGMA has the interactive expertise to help you produce award-winning eLearning solutions. From information design, 3D animations, visualization sequences, voice-overs, soundtracks and video, ALIGMA provides a comprehensive suite of eLearning components that can be purchased individually or as part of an overall turnkey solution.

Mobile

Mobile phone marketing has rapidly emerged as a powerful component of any interactive marketing mix. Over the past several years it has proven its value and ability to drive cost effective response from a premium demographic group. While not a standalone marketing channel, mobile phone marketing provides an opportunity for interaction with users who may otherwise not be able or willing to interact.

ALIGMA has partnered with several leading providers of mobile technology services to offer our client partners an expansive array of options on mobile platforms. We offer custom advergames, ringtones, wallpapers, mobile text message campaigns, advertising within mobile content and more; all designed to supplement a cohesive interactive marketing strategy.

Our technology has the ability to deliver to all major carriers in all markets and support over 12,000 different mobile phone handsets. Access up to millions wireless subscribers with everything from video, mobile news, giveaways, sports updates, instant wins and more.